From 2 to 12 million emails: TheValueFactory with Mindbaz
This Barcelona-based digital marketing company specializes in lead generation and affiliate marketing. Inês Guimarães, COO Monetisation at TheValueFactory, shares her 8-year experience with Mindbaz.
TheValueFactory joined Mindbaz with one goal: optimize the management of its databases.
“With Mindbaz, our goal is to be efficient with the databases we manage, always ensuring that everything is properly configured, done correctly, and respecting and taking care of the users of each database.”
– Inês Guimarães
1 Email Strategy, 4 Pillars
Inês implemented a database management plan that also enables her to optimize her email strategy in collaboration with the email specialists at Mindbaz. This action plan is built around 4 key pillars:
1. Segmentation Based on Collection Theme
The relationship between TheValueFactory and its clients is based on the quality of the campaigns sent.
For this company, it is essential to understand the reason for subscription through the acquisition form to deliver relevant campaigns.
“Segmentation is an essential strategy to achieve strong performance and avoid complaints about offers that do not align with the target group. We believe that good segmentation can increase the relevance of our emails and enhance customer satisfaction.”
Inês Guimarães, COO Monetization chez TheValueFactory
2. Deliverability Optimization
Deliverability is one of the key indicators of their sending strategy. This is why Inês has implemented an approach based on a sending frequency of once per day at a specific time.
“We don’t want to overwhelm our contacts. That’s why we decided to send our campaigns daily at one in the morning. This method has proven to be effective, and the numbers support it.”
Additionally, TheValueFactory has a deliverability manager who is responsible for:
- analyzing the sending statistics for each campaign,
- managing sending volumes,
- and monitoring the performance of each segment
Discover more practices to optimize your deliverability in our article
3. Database Cleaning
Inês understands the importance of good database hygiene for the success of her campaigns.
“Database cleaning is essential before starting to manage mailings. Clean data is the key to the success and profitability of our campaigns.” That is why the deliverability manager is responsible for verifying the hygiene of the databases before any send. These actions include:
- Identifying and removing incorrect email addresses What are these dangerous email addresses? We explain hereí
- Eliminating duplicates
- Isolating inactive contacts
- Frequently updating subscriber information
4. The Right eCPM by Market
One of TheValueFactory’s primary goals is to find and maintain stable database performance.
“The eCPM is very important for our strategy. We always aim for a minimum CPM on our email campaigns to make them profitable. It’s the balance between revenue and deliverability, which is essential for trust in the databases we manage. We know that, in the long term, it will benefit both us and our clients.”
Increasing Sending Volume to 12 Million Emails Per Month
TheValueFactory’s strategy has proven successful.
Thanks to the profitability of their databases, they decided in May 2024 to increase their sending capacity with Mindbaz.
“We increased our sending volumes from 2 million to nearly 12 million per month. If the results continue to be this positive, we will keep increasing them and further strengthen our business relationship with Mindbaz.”
Performance-Oriented Support
Since 2016, TheValueFactory has chosen to use Mindbaz as its email campaign platform.
“We chose Mindbaz for its reputation in the monetization market, but also for its excellent client relationships. Their unwavering support has been crucial for our growth.”
Inês highlights the importance of the Mindbaz team,
“When we face a deliverability issue with a webmail, the Mindbaz team contacts us quickly and helps us. Their expertise is essential to our strategies. They are always up-to-date with the latest email trends and developments.
“The platform works well. It meets our needs and is supported by a fantastic team.”
More info on our email solution to optimize your deliverability
Expertise in the French Market
“The French market is the one we work with most effectively using Mindbaz. They have extensive experience in deliverability for this market. The system is efficient. On top of that, they use SignalSpam, though I hardly ever need to check it due to the stability we’ve achieved with them.”
Crédit photo : Inês Guimarães
A Look at International Expansion
“Currently, we have a total of 11 databases with Mindbaz. But a few months ago, I decided to scale up with Mindbaz by increasing sending volumes, and I don’t regret it.”
To date, TheValueFactory sends email campaigns in France and has recently started expanding into the Italian market. The goal is to continue monetizing their databases by entering other countries, always with the support of Mindbaz.
A Look at International Expansion “Currently, we have a total of 11 databases with Mindbaz. But a few months ago, I decided to scale up with Mindbaz by increasing sending volumes, and I don’t regret it.” To date, TheValueFactory sends email campaigns in France and has recently started expanding into the Italian market. The goal is to continue monetizing their databases by entering other countries, always with the support of Mindbaz. Meet Alessandro, Country Manager in Italy Inês Guimarães has been passionate about the world of emailing for 13 years, and she is motivated to learn more every day.Ongoing Training in Emailing
“I love learning everything related to emailing. I’m subscribed to all content from Mindbaz. I follow all the LinkedIn posts, and I pay close attention to deliverability tips. Continuous training is incredibly important in this field.”
“>Meet Alessandro, Country Manager in Italy
Ongoing Training in Emailing
Inês Guimarães has been passionate about the world of emailing for 13 years, and she is motivated to learn more every day.
“I love learning everything related to emailing. I’m subscribed to all content from Mindbaz. I follow all the LinkedIn posts, and I pay close attention to deliverability tips. Continuous training is incredibly important in this field.”