Since the end of 2023, email providers have gone up a notch in tightening filtering rules. The Gmail and Yahoo! updates are the perfect example.
To keep reaching inboxes, the best practices of the various Internet Service Providers (ISPs) insist on improving data collection sources, but also on the need to interest the audience.
In this increasingly demanding context, how can you efficiently analyze your results and derive relevant statistics?
Here are 4 ways to make your analyses more efficient.
Signal Spam: use the complaints report
Retrieve the complaints report for your e-mail campaigns
You can retrieve a complaints report on your campaigns by database and by French ISP.
How can you do this?
By making a simple request to your router. If your router is a Signal Spam member, you’ll have a summary table of the complaints generated the previous day.
The main French ISPs are members of the Signal Spam association.
They provide a Feed Back Loop (FBL).
Thanks to this FBL, you can access the volume of complaints generated by your ips following the previous day’s mailings to Orange, La Poste and SFR.
Mindbaz is a member of Signal Spam and can give you access to this report on request.
What can I do if the Signal Spam report shows too many complaints?
Thanks to the Signal Spam complaints report, you can adjust your mailings in terms of targeting and campaign.
If the target of the previous day’s mailings contains :
- average working people
- or a higher proportion of new subscribers;
you know that you need to reduce or modify your next mailings.
If the targeting used is usual, then other elements need to be checked. Before relaunching the campaign or distributing it to another database, remember to analyze its content or find out about its overall distribution, if this hasn’t been done beforehand.
There are other reports available to help you be more precise in your analyses and understand the state of your database.
Discover how to manage complaints from email subscribers here
The weekly sanitization report
What is a healthy database?
The state of your database has a direct impact on the performance of your email campaigns. Having visibility over the most interesting part of your base (the most engaged), enables you to anticipate success and therefore your return on investment.
But it’s also important to know the health of your database, including the proportion of bounces.
Database glossary
What are hard bounces?
A hard bounce is an error message sent by an email provider (gmail, orange, yahoo!…) indicating that the email address to which you have sent a campaign does not exist or no longer exists.
The address is either invalid or has been deleted.
What are soft bounces?
A soft bounce is also an error reported by a service provider, but the problem is temporary. You receive a soft bounce alert in 3 cases:
- the mailbox is full
- the recipient’s server is unavailable
- the message is too large
What are spam bounces?
A spam bounce is the rejection of your message as spam. Rejection can also involve the domain or sender ip, which may be blacklisted.
Spam bounces are a category of soft bounces.
Discover our email and deliverability glossary
What is the purpose of a sanitization report?
The sanitization report shows the proportion of hard bounces and soft bounces filtered during campaigns sent the previous week, by database.
Recipients identified as soft bounces and spam bounces several times in recent days or weeks are automatically reclassified as hard bounces.
These recipients will no longer receive your e-mail campaigns.
In addition to giving you a better understanding of your base, this report is useful for creating a relevant emailing strategy.
How can I get a free sanitization report?
For Mindbaz users, simply send a request to customer service to obtain the weekly sanitization report, by database.
Daily email deliverability report: Snapshot
In addition to these two data reports, we have developed a number of new features to make it easier for you to analyze deliverability.
| Email deliverability is the success rate at which a message reaches the inbox.. |
Snapshot is one of them.
It gives you access to a daily overview of the email deliverability of all your databases.
Because a base-by-base analysis of your sending statistics is time-consuming and can lead you to miss a problem, Snapshot brings it all together at a glance:
- A global view of your deliverability status across all your databases
- Easy-to-understand database access to your statistics.
This allows you to:
- save time analyzing your campaigns,
- act quickly in the event of deliverability problems.
It’s a simple tool that gives you access to essential email deliverability data from your databases, enabling you to anticipate problems.
+ more about Snapshot, the personalized deliverability report
Real-time performance monitoring for multiple databases
Dashboards is an advanced multi-database data visualization tool.
When you have several databases, estimating the performance of each one globally and by provider can quickly become complex.
We decided to simplify campaign tracking across multiple databases with a dedicated feature.
The Dashboards feature allows you to:
- Browse between your different databases to track statistics with a single click,
- Access your emailing performance by provider,
- And for greater efficiency and precision, access your statistics by segment.
In addition, you’ll be able to view any blacklisting of your domains and ips, as well as any pre-blocking in progress on the French ISP side.
In short, Dashboard is a tool that allows you to perform in-depth analysis of statistics on multiple databases in one place, with ease.
You can try it for free for 30 days, so don’t hesitate to get started and see the difference it makes to your daily management and deliverability!
