How to improve email deliverability?
Sending email campaigns is not enough—you need to ensure they actually reach your recipients' inboxes! Poor email deliverability can lead to a drop in your open rate and negatively impact your results. Here are the best practices to avoid spam and maximize the impact of your emails.
Summary
- Optimize email authentication: SPF, DKIM, DMARC
- Manage sender reputation
- Use effective audience segmentation
- Optimize content and avoid spam filters
- Analyze and improve your email strategy
1. Optimize email authentication: SPF, DKIM, DMARC
Proper email authentication is essential to prove that your emails are legitimate and avoid being blocked by spam filters. Implement these three protocols:
- SPF: Defines which servers are authorized to send emails on your behalf.
- DKIM: Adds a cryptographic signature to ensure message integrity.
- DMARC: Protects against identity theft and increases trust from email providers.
2. Manage sender reputation
Your sender reputation directly affects your deliverability. Here’s how to improve it:
- Use a reliable sending IP and domain.
- Avoid sudden mass emails—gradually increase your sending volumes.
- Get whitelisted by your subscribers.
3. Use effective audience segmentation
Proper audience segmentation helps send more relevant emails and improve the open rate:
- Segment based on purchase history, engagement, or location.
- Exclude inactive contacts to reduce the bounce rate.
- Use automated workflows to send the right message at the right time.
4. Optimize content and avoid spam filters
Poorly designed content can land you in the spam folder. Here’s how email optimization can help:
- Avoid suspicious words like "Free," "Click here," or "Exclusive offer."
- Personalize your subject lines and test them with Mindbaz’s AI.
- Include a visible unsubscribe option to comply with regulations.
🔗 Understand all factors influencing email deliverability
5. Analyze and improve your email strategy
Regularly monitoring your performance is essential for improving deliverability. Here’s a summary of key metrics to track:
| Metric | Definition | Optimization action |
|---|---|---|
| Open rate | Percentage of emails opened | Improve subject lines and segmentation |
| Bounce rate | Emails not delivered | Clean the contact list and remove invalid addresses |
| Click-through rate | Number of clicks on links | Optimize design and call-to-action |
| Spam complaints | Number of reports for spam | Avoid excessive emails and meet subscriber expectations |
By following these best practices, you’ll optimize your email strategy and enhance your performance.
Mindbaz: the ideal solution for mid-market media
Mindbaz is designed for mid-market media looking to monetize their audience without complexity. With an intuitive interface, dedicated support, and features tailored for editors-in-chief, communication managers, and independent bloggers, Mindbaz simplifies newsletter optimization and audience management.
🔗 Media and blogs, discover how to monetize your email campaigns
Whether you are an independent media outlet or a sports federation, Mindbaz helps you turn your audience into revenue while ensuring optimal deliverability.