Mediego, the French solution for easily monetizing newsletters, can now be interconnected with Mindbaz. This is a winning combination for media who want to manage, create, personalize, and send their emails quickly and profitably.
Mediego: Automate Newsletter Creation
Automating email campaigns is time-consuming for media who create digital content.
- Select articles according to the target audience,
- Create newsletters,
- Set up campaigns,
- Target…
Mediego enables users to edit their newsletter templates, automating their content flow. In practical terms, users can save time by automating the creation of email campaigns.
This SaaS software allows users to track website traffic and use the data for email campaigns. By retrieving the RSS feed of blog articles, Mediego users can automatically create a newsletter based on a typology of articles. This enables
- Targeting a category on your website
- Share the most-read articles
The structure is automatically created, but the text can still be modified by editors and journalists.
To help the media make their newsletters profitable, Mediego also lets you insert advertising inserts.
While the solution’s added value is email automation, it does not enable campaigns to be sent. Mindbaz completes this functionality.
Mindbaz: Make your newsletters reach the inbox
Since fall 2023, Mindbaz is integrated with Mediego. Mediego users can now send their campaigns automatically through our routing platform and benefit from all the features offered by Mindbaz, the French email solution.
Send Mediego email campaigns to your audience with ease
Once the newsletter has been created in Mediego, the campaign is automatically implemented in Mindbaz. All that’s left is to take advantage of our platform’s advanced targeting features to improve your campaigns’ performance and increase your profitability.
Efficient targeting to improve email performance
Targeting allows you to send a campaign to a pre-defined group of contacts.
You can create targets based on a number of criteria, including:
- Data specific to your contacts (title, zip code, date of birth, e-mail address domain, etc.)
- Behavioral data (opened / clicked on your emails, over a defined period)
- Appetence to your campaign themes
Mindbaz also enables you to combine targets to reach specific contacts:
- Present in target A AND target B (intersection)
- Present in target A OR target B (union)
- Present in target A NOT in target B (exclusion)
A boosted algorithm
Mindbaz’s algorithm identifies the best openers and clickers according to specific campaign types: newsletter, affiliate offer or contest.
This feature is perfect for improving the engagement rate of your campaigns.
Take real control of your email deliverability
But Mindbaz’s most interesting expertise remains email deliverability.
You can optimize your newsletter content to the max, but you’ve wasted your time if it doesn’t arrive in your audience’s inbox.
Mindbaz allows you to improve the deliverability of your emails thanks to :
- Active support for your teams to optimize your campaigns
- Weekly sharing of best practices from email providers (Orange, Gmail…)
- Premium deliverability features, such as the SafeSend anti-dangerous email filter
- Deliverability training with experts
Mindbaz is now integrated with Mediego for low-cost email marketing
Once subscribed to Mindbaz, Mediego users can switch to the email solution with just a few clicks. Once there, they can create one or more databases and refine their segmentation.
The compatibility of the two solutions is a major time-saver for the media, allowing content creators to focus on their expertise while efficiently delivering their newsletters.
To automate emails in Mediego and then deliver them with Mindbaz, two subscriptions are required.
Mindbaz offers email tracking features for continuous campaign improvement according to your priorities. Among them, Dashboards and Snapshot are the most interesting for anticipating deliverability problem
How to monetize your newsletter
Here are 3 tips to monetize your newsletter:
- Keeping your database up to date
- Using advertising
- Increasing the profitability of your emails
Let’s get into the details.
Keeping your database up-to-date
Collect email addresses
Depending on your goals, you’ll face several challenges when launching your email strategy:
- Get as many qualified subscribers into your database as possible
- Focus on a topic of particular interest to your audience
- Drive traffic to your website
To do this, you must implement an email address collection strategy to build or feed your database.
There are several ways to collect addresses, depending on your strategy and budget:
- Natural collection
- Co-registration
- Co-sponsoring
Learn more about the different types of email collection here
Clean up your database
Toute base de données a son propre cycle de vie, qui varie selon votre stratégie emailing.
Every database has its own life cycle, which varies according to your emailing strategy.
Inactive contacts
Sooner or later, your database will contain inactive contacts, which will lower your engagement, deliverability and, therefore, the profitability of your newsletters.
Make sure you
- implement a reactivation strategy for inactive contacts
- remove deep inactivity
Dangerous email addresses for your profitability
The more your database grows, the more you’ll face unwanted or even dangerous email addresses.
Bruno explained us in our article about dangerous email addresses the 3 main types of dangerous email:
- Hard bounces
- Spamtraps
- Spam complaints
How can you identify them, and what are the risks if you have this type of email address in your database?
Consider using an email filter adapted to your deliverability to counter these emails.
By filtering these emails, you’ll increase your deliverability and traffic to your newsletter. As a result, your return on investment will be more attractive.
If you opt for an advertising strategy, these first tips are essential for your profitability.
Advertising strategy: Add promotional inserts automatically to your newsletters
Adding advertising inserts to your email campaigns is a quick way to monetize your newsletters.
But finding partners, creating suitable content and inserting the insert takes time and additional skills.
Some email routers allow you to create an advertisement. The Mindbaz mailing solution goes a step further by monitoring each URL of the insert to track :
- dispatches
- impressions
- clicks
- leads
- sales
- other compensation
Other solutions, such as Mediego, allow you to automate these steps while taking advantage of Mindbaz campaign delivery.
A winning combo for media who want to save time while increasing the profitability of their email campaigns.
Keep learning to boost newsletter monetization over the long term
Email service providers’ best practices evolve regularly. Some ISPs have their own specificities.
Knowing these best email practices and evolving your strategy are therefore imperative to stabilize or even increase the profitability of your email campaigns.
Here are a few tips to help you monetize your emails over the long term:
- Choose an emailing solution specialized in deliverability
- This solution must actively monitor its customers.
- Train regularly to keep abreast of the latest email developments
- Follow dedicated email newsletters to save time on your monitoring.
- Read comprehensive content, such as ebooks, to stay up to date.