Emojis in emails: impact, statistics and advice

😎🦖⭐🔔🍪🌻
A smiley, a flag, an animal, an object... They grab attention, humanize messages, and influence open rates and conversions. We’re talking about emojis. But how do you use them effectively? Discover key statistics on emojis in emails and how to use them smartly.

• The impact of emojis on email marketing
• Key stats on emojis and email
• Best practices to optimize your emails
• Examples of effective emoji usage
• In short: Emojis & email—stats, tips, and examples

The impact of emojis on email marketing

In the world of email marketing, emojis help catch the eye in subject lines: adding color and shape among text makes them stand out. 👀
Emojis also bring an emotional touch to your messages. Their presence can directly influence open rates, click rates and engagement.

Key stats on emojis and email

📊 Also check out: Global email marketing stats to improve your strategy

Best practices to optimize your emails

• Test before sending: Make sure emojis display properly across devices and email clients.
• Use relevant emojis: Choose icons that align with your message and audience.
• Don't overdo it: One or two emojis are enough to grab attention without becoming distracting.
• Match your audience: Some professional sectors prefer a toned-down tone. Avoid smileys and opt for object-based emojis.
• Track performance: Use analytics tools to measure emoji impact on your campaigns.

Examples of effective emoji usage

👉 Here are some use cases where emojis improve email performance:

• Promotional newsletters: Add confetti 🎉 to announce a special offer.
• Transactional emails: Use a green check ✅ to confirm sign-up.
• Reminders: Use hourglass ⏳ to encourage action before an offer expires.
• Lists: swap bullet points for emojis like 👉 ➡️🟣🟨▫️🔸🔺