A trending topic, Mother’s Day or even St. Patrick’s Day.
Your contacts respond more to emails that resonate with their daily lives. Newsjacking is an effective strategy to integrate current events into your email campaigns and boost engagement. By combining timing, creativity, and relevance, this approach transforms trending topics into marketing opportunities.
Table of Contents- What is newsjacking in emailing?
- Why integrate newsjacking into your email strategy?
- Key steps for successful newsjacking
- Examples of successful email campaigns
- Mistakes to avoid
- Newsjacking and emailing by the numbers
- In short: Newsjacking and emailing – leveraging trends to create engaging emails
What is newsjacking in emailing?
Newsjacking is the practice of leveraging a trending news story to create viral and relevant content. In email marketing, this technique helps adapt your messages to current trends, maximizing attention capture and email conversion. The goal is to smartly insert a media event into your communication to increase the impact of your campaigns.
Why integrate newsjacking into your email strategy?
- Capture attention: Current events naturally generate interest and encourage recipients to open your emails.
- Engage your audience: A message related to a trend is more likely to interest readers.
- Boost deliverability: A high open rate improves your sender reputation.
- Create storytelling: Associating your brand with an event strengthens your message.
Key steps for successful newsjacking
- Active monitoring: Track trends and news using tools like Google Trends.
- Speed: Act quickly before the news loses impact.
- Authenticity: Adapt your message naturally and in a way that aligns with your brand.
- Relevant call-to-action: Direct your audience towards an action related to your email.
Examples of successful email campaigns
Here are some concrete examples of successful email campaigns using newsjacking:
- A sports brand: Uses Olympic Games results to promote its products.
- A streaming platform: Leverages the release of a highly anticipated series to offer special deals.
- A media outlet: Shares election results with exclusive content for its subscribers.
Mistakes to avoid
- Being too opportunistic: Don’t force a connection with a news story that doesn’t match your audience.
- Slow reaction time: Content based on outdated trends loses impact.
- Ignoring sensitive topics: Be cautious about controversial events that could damage your brand’s reputation.
Newsjacking and emailing by the numbers
| Statistic | Impact |
|---|---|
| Average increase in open rate | +22% with a relevant trending topic |
| Customer engagement | +30% when the email is personalized and tied to a trend |
| Email sharing | 2x more likely when related to trending news |
No time to read? Here’s a summary:
In short: Newsjacking and emailing – leveraging trends to create engaging emails
- Newsjacking is about using current events to make your emails more impactful and engaging.
- Why use it? It increases customer engagement, improves deliverability, and captures audience attention.
- How to succeed? Stay updated, react quickly, remain authentic, and include a strong call-to-action.
- Best practices: Use effective storytelling, leverage trends, and create viral content.
- Mistakes to avoid: Don’t be excessively opportunistic, avoid sensitive topics, and act fast.
- Results: +22% open rate, +30% engagement, and emails are twice as likely to be shared when linked to major news stories.