She is the voice of many of Mindbaz youtube video. It’s Agathe
Agathe masters the challenges of email campaign deliverability: updates, techniques, trends…
Discover the role of a Deliverability Manager at Mindbaz and why Agathe is such a great fit in our team.
Email and deliverability: an unmatched expertise
In January 2020, just two months before France’s first lockdown, the atmosphere was gloomy. But not for Agathe, who decided to join the Mindbaz team as a deliverability manager.
The web: the backbone of her journey
“I studied information and communication (DUT Infocom) before earning a degree in visual communication in Grenoble. I didn’t initially plan to work in customer service, but opportunities naturally led me in that direction.”
Her first experience was with a web service provider, where she learned sales and got her first exposure to customer support.
“That’s when I really discovered the web world. It was the rise of email marketing and digital marketing.”
Later, she moved back to northern France and spent nine years in the support team of an email routing provider, where she quickly honed her expertise in email deliverability.
Mindbaz, a deliverability-focused solution as an opportunity
“By joining Mindbaz, I was able to go even further. My tasks are diverse, and my goals are well-aligned. I can put the client at the center of improvements and opportunities.”
“It was a logical opportunity for me: I was already very familiar with the world of email marketing, and this allowed me to further refine my expertise in deliverability.”
Support: the key differentiator of Mindbaz
With deliverability as its core expertise, Mindbaz is committed to ensuring that customer service is both attentive and responsive. For Agathe, this is reflected in her daily tasks.
Guaranteeing the best email marketing advice
“Most of my time is dedicated to supporting our clients.”
“Our clients come in with varying levels of knowledge in email marketing, which means their strategies can be more or less effective.”
“My job is to help them grow. I analyze their strategies and provide guidance to optimize their campaigns and improve their deliverability rates.”
The entire customer service team is challenged to be proactive:
“We don’t wait for clients to come to us with their issues. We set up a meeting schedule, customized based on each client’s needs. Depending on client feedback, our action plan is adjusted accordingly.”
Constantly updating knowledge
The email landscape is constantly evolving:
Key players listen to their users and adapt to innovations. This includes internet service providers (ISPs), webmails, and organizations that influence email marketing trends, such as the DMA.
“Continuous learning is essential for me. I need to stay up to date with updates and innovations to refine email marketing strategies. It also allows me to be a driver of change within our solutions.
I regularly collaborate with the technical team, which is one of the reasons our platform is so efficient.”
Agathe also prioritizes discussions with other email industry professionals to better understand specificities and updates from webmail providers like Gmail and ISPs like Orange.
“We quickly became a member of the Digital Marketing Association (DMA, formerly SNCD). This allows us to share knowledge and ensure our users receive the best advice.”
Goal: more clarity in email campaigns
To help webmails and filtering tools see an improvement in the quality of the campaigns they process, Mindbaz trains its clients.
“In 2021, we launched our first training sessions. During our standard support process, the most curious clients often request deeper discussions. Our training programs are a response to this demand.”
They were able to analyze their own areas for improvement and optimize their campaigns independently thanks to our deliverability training sessions.
Based on feedback from the initial training sessions, the Mindbaz team designed a new training catalog for 2023. These programs address the latest challenges in email marketing and meet the evolving needs of our clients.
Interested in an email marketing training session? Let us know your expectations here.
A committed and high-performing team
The customer service team in communication
Beyond her own team, Agathe takes the time to collaborate with all departments.
“We don’t hesitate to reach out to members of other teams to discuss client challenges or industry trends.
This is crucial: our discussions with the technical teams allow us to continuously improve our email generation system, which has undergone major optimizations this year.”
“I believe it’s important to have a strong internal connection between teams:
- customer service
- sales
- technical
- data
- product
- marketing
We understand, analyze, and propose solutions for our clients. This leads us to develop new features or updates, which we then communicate so that all our clients can benefit.”
Agathe and Mindbaz: moving forward together
We asked Agathe to describe her journey at Mindbaz in three words:
- kindness: “Yes, it’s a trendy word, but I find it truly relevant here. We all support each other, and everyone takes the time to share their knowledge and explain things.”
- trust: “Since we feel the trust of both managers and teammates, we gain self-confidence. It’s motivating and pushes us to challenge ourselves.”
- team spirit: “We all have different backgrounds, but we share the same drive to go further together.”