Since 2024, Mariam has been supporting the development of Mindbaz as Marketing Manager. Her goal: to structure and grow the Spanish-speaking community while providing expertise in inbound marketing and digital content.
Summary- A digital-first communicator
- A global marketing approach
- A multichannel content strategy
- A clarified visual identity
- Collaboration with other teams
- A flexible and responsive work environment
- In short: Mindbaz in 3 words, according to Mariam
A digital-first communicator
Originally from Colombia, Mariam followed an international path.
"I started with a degree in communication in Colombia, with a strong focus on content creation, design, audiovisual production, and writing. I quickly realized it was a field I was passionate about."
She completed her studies with an exchange in Lyon, which gave her a new perspective on communication. Back in Colombia, she specialized in internal communication with an internship focused on company newsletters.
Before joining Mindbaz, she gained experience in community management during a year in an agency.
"When I came to France for my multilingual communication master's in Strasbourg, I learned new skills in HTML, CSS, UX, and UI. But I felt the need for a stronger business foundation. That’s why I joined an MBA in digital marketing, which I’m completing now."
A global marketing approach
At Mindbaz, Mariam handles diverse and strategic tasks.
"You can divide my work into five main areas, but my main mission is growing the Spanish-speaking community."
- 🔹 Contributing ideas for the Spanish market
- 🔹 Blog management and content adaptation
- 🔹 Coordination of multilingual translations
- 🔹 Inbound marketing for the Spanish market
- 🔹 LinkedIn community management
"I especially enjoy working on inbound marketing. The strategy existed before I joined, and I’ve developed the Spanish and Italian versions, structuring content distribution further."
A multichannel content strategy
- 📩 Newsletter: sent every first Thursday of the month, tailored to the Spanish-speaking audience.
- 🎧 Spanish podcast: translation, recording, editing, and promotion.
- 📹 Video strategy: tutorials and short formats for LinkedIn and YouTube.
"We launched tutorials to explain how to create effective emails or segment a database. We also produce very short videos for LinkedIn and YouTube."
The process is well-established: scripting with Juliette, filming in a dedicated space, then editing and publishing.
A clarified visual identity
When she joined, Mariam noticed a point for improvement: the graphic charter.
"The visual identity was unclear and inconsistently applied across platforms."
A modernization project followed to ensure consistency across channels: social media, podcast, deliverability sheets…
Collaboration with other teams
At Mindbaz, marketing doesn’t work in a silo. Mariam collaborates daily with several teams to refine content and expand her knowledge.
"There are two of us in marketing. Juliette has organized our workflow to ensure autonomy while maintaining regular check-ins to guide us."
- 💡 Emailing experts: Bruno, Agathe
- 📊 Sales teams in Spain and Italy
- 🛠 Product team with Julien
- 🌍 International teams: Pablo, Alessandro, Juan Carlos
"What’s enriching is that each exchange brings new understanding of the emailing sector and its technical challenges."
A flexible and responsive work environment
What impresses Mariam at Mindbaz is the flexibility and transparency of communication.
"Managers are very attentive. If I face a challenge, I always get support. The team is small and open, so information flows easily and decisions are made without bureaucracy."
In short: Mindbaz in 3 words, according to Mariam
- 🎓 Educational: "I’ve learned a lot in two years, about emailing and digital strategy alike."
- 🌍 Open: "The team is international, and the interactions are enriching."
- 📩 Email discovery: "I didn’t know much about email marketing before Mindbaz, and it’s a much more complex and strategic world than I imagined."